What’s the Difference Between Branded and Unbranded Links?
Listivo® provides two types of property website links for every listing to help meet both MLS compliance standards and marketing needs:
Branded Property Website
Use this version when sharing your listing on social media, your personal website, YouTube, email campaigns, and other marketing platforms.
Branded links include:
Listing agent’s name, phone number, email, and website
Agent photo and company logo. You can upload a profile photo and company logo to your Listivo® account.
Property headlines and links to property information
These links are designed to maximize visibility and lead generation by showing your contact information prominently to potential clients.
Unbranded Property Website
Use this version when uploading to the Multiple Listing Service (MLS).
Most MLS providers do not allow any branding or agent information in virtual tours or property websites. The Unbranded link is MLS-compliant and omits any contact information.
Unbranded links include:
Property headlines
Links to listing content
No agent name, contact info, photo, or branding
This version ensures your tour stays within MLS guidelines while still showcasing the property effectively.
FAQ
Q: Why can’t I use the Branded link on the MLS?
A: Most MLS systems prohibit branding to ensure listings are neutral and comply with fair marketing standards.
Q: Where can I find the Branded and Unbranded links?
A: These links are available in the listing details page within Listivo®.
Q: Can I share both links at the same time?
A: Yes! Just make sure you use the correct version for the appropriate platform to stay compliant and maximize exposure.