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Customize Marketing Materials

This article explains how to create and customize branded marketing materials for your listings using the Listivo® Marketing Center. With drag-and-drop tools and automatic listing integration, you can design assets quickly and easily.

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What Is the Marketing Center?

The Marketing Center is an all-in-one tool for creating flyers, postcards, and social media content, including portrait-formatted media for Stories and Reels.

A wide variety of professionally designed and customizable templates are available to help you promote your listings with ease!

How to Create Marketing Materials

Step 1: Choose Your Material Type

  1. Inside your account, go to the Listings page and click on a listing you would like to create marketing materials for.

  2. Scroll down to the Marketing Materials section of the listing and click Create.

  3. You will then see the Marketing Center appear on your screen. Select the type of marketing material you’d like to create:

  • Flyers

  • Postcards​

  • Social Media

  • Stories/Reels

  • My Templates

Step 2: Select a Template

  1. Browse the available templates for your chosen material type.

  2. Click on a template and it will auto direct you to the Marketing Materials Builder.​​

Tip: Templates are fully customizable, so pick one that closely matches your vision, and make changes as needed.

Step 3: Customize in the Builder

Once you're in the Builder, you can:

  • Choose a different template if needed​​

  • Drag and drop elements such as:​

    • Images​

    • Text areas​

    • Icons​

    • Shapes​​

  • Change font styles, sizes, and colors

  • Resize or reposition images & other elements

Tip: Listing information is automatically pulled in from the Listing page under the Property Details and Status section, so you don’t need to copy and paste details manually to save time!

FAQ

Q: Do I need to upload listing information separately to use the builder?

A: No, Listivo® automatically pulls in your listing data to pre-fill content fields in your templates.

Q: Can I share or download the materials I create?

A: Yes! You can easily download the materials for printing or share them digitally via email or social media.

Q: Can I collaborate with team members?

A: Yes, your team can work together on marketing materials using shared access in your Team.

Share Your Property Websites on Social Media

This article walks you through how to share your branded Listivo® property website to social media. It’s a fast and effective way to showcase all listing media (photos, videos, 3D tours, floor plans, and more) in one convenient link.

What Is a Branded Property Website?

A branded property website is a single webpage that features:

  • High-resolution photos

  • Videos and virtual tours

  • Floor plans

  • Agent contact form and details​

Sharing this link makes it easy for potential buyers to view everything in one place.

Why Share the Branded Website on Social Media?

  • Increase engagement with your brand​

  • Make it easy for potential buyers to contact you!

  • Show all listing media in one place

  • Drive more traffic to your listings

How to Share a Property Website to Social Media

  1. Open Your Listing Page in Listivo®.

  2. At the top of the image banner, look for social sharing icons.

  3. Click the plus (+) icon to open sharing options.

  4. Choose the platform(s) where you want to post the website link:

    • Facebook

    • Pinterest

    • X (formerly Twitter)

    • LinkedIn

    • And more!

  5. Follow the prompts to complete your post directly on the selected platform.

FAQ

Q: Can I share the property website to multiple platforms at once?

A: Yes! Clicking the plus icon gives you options to post on multiple social platforms from one place.

Q: What’s the difference between branded and unbranded property websites?

A: Branded websites include agent information and contact forms. Unbranded versions are often used for MLS compliance and do not include personal branding.

Q: Can I customize the message when I post the website link?

A: Yes! Most platforms allow you to add a custom caption or description when sharing the link.

How to Generate a QR Code for Your Property Website

This section explains how to quickly generate a QR code for your Listivo® property website. QR codes are a simple and effective way to share your listing through print or digital marketing materials.

1. Go to the Listing Edit Page

  • Log into your Customer Portal account.

  • Open the listing page for the property you want to promote.​​

2. Click the QR Code Icon

  • Locate the QR Code icon in the header/hero section at the top of the page.

  • Click the icon.

3. Download the QR Code Automatically

  • Once clicked, the QR code will automatically download to your device.

  • You can now add this image to any marketing materials like:

    • Flyers​

    • Postcards​

    • Brochures​

    • Open House signs

Tips for Using QR Codes

  • Display the QR code prominently at Open Houses so potential buyers can scan it on the spot.

  • Add it to printed flyers or brochures for easy access to the property website.​

  • Include it in email marketing to drive more traffic directly to your listing.

FAQ

Q: Where can I find the QR code for a listing?

A: On the listing edit page, click the QR Code icon located at the top of the page.

Q: Do I need any special software to use the QR code?

A: No, just click the icon and it will automatically download as an image file you can use immediately.

Q: Can homebuyers scan the code with any phone?

A: Yes! Most smartphones can scan QR codes using the camera app or a QR code reader.

How to Share Photos and Videos on Social Media

How to access and share photos and videos from your listings on social media. You’ll learn the best formats to use and how to share videos either by link or direct upload.

Access Media in the Download Center

Listivo® creates a unique Download Center for every property listing. From here, you can:

  • Preview and download high-resolution content (photos, videos, 3D tours, property websites)

  • Access content without needing to log in​

Sharing Photos on Social Media

  1. Open the Download Center for your listing. You can find the Download Center by going to the listing inside your account.​

  2. Scroll to the Images section.

  3. Download the Print Quality version for best appearance on platforms like:

    • Facebook​

    • Instagram​

    • LinkedIn​​

  4. To download only a few specific images:

    • Scroll further to the individual asset download section.​

    • Choose Print or Web Quality as needed.​

  5. Upload the downloaded images to your preferred social platform and add your caption.

Tip: Use eye-catching, high-resolution images to stand out in users’ social feeds.

​​Sharing Videos to Social Media

How to download videos from your Listivo® listings and share them on Facebook. You'll also learn about the differences between native video uploads and shared video links, and how each affects the viewing experience.

Video Formats on Facebook

Before diving into the steps, it’s helpful to understand the difference between native videos and shared links:

  • Native Video: Uploaded directly to Facebook (e.g., an .mp4 or .mov file). These play automatically in a user's feed and provide the most seamless experience.

  • Shared Video Link: A link from another platform like YouTube or Vimeo. Clicking the video will redirect users to a separate site, making it less engaging than a native video.

Best Practice: Always upload native videos directly to Facebook when possible for the highest engagement.

If your listing includes a video, you have two main ways to share it:

Option 1: Copy the Video Link

Best for videos hosted on Vimeo or YouTube​

  1. In the Download Center, locate the video section.

  2. Click to copy the video link.

  3. Paste the link directly into a social media post.

  4. Add your caption and post!

Option 2: Upload the Video File

Step 1: Download the Video from Listivo®

  1. Log in to your customer portal and open the listing containing the video you want to share.

  2. Click Download in the top-right corner of the listing page.

  3. In the pop-up, choose Visit Download Center.

  4. Select the Videos tab at the top of the Download Center.

  5. Click Download Videos, your download will start as a .zip file.

Step 2: Unzip and Identify the Video File

  1. Locate the .zip file in your computer’s Downloads folder (or your default download location).

  2. Unzip the file and open the folder.​

  3. Check the file types:

    • An .mp4 file means you can upload it directly to Facebook.​

    • A file with a Vimeo or YouTube link can be copied and pasted into a new Facebook post instead.​​

Step 3: Post the Video to Facebook

  • To upload a native video:

    1. Open Facebook and click Create Post.​

    2. Click Photo/Video and upload the .mp4 file.​

    3. Add a caption or description.​

    4. Click Post.

FAQ

Q: Should I use Web or Print Quality images for social media?

A: Use Print Quality images for the best visual results on social media platforms.

Q: Can I download just one image instead of the whole set?

A: Yes! Scroll down in the Download Center to find options to download individual images in either Print or Web Quality.

Q: Which video sharing method is best?

A: If you have the video file, uploading the video file natively is ideal for maximum engagement on social media.

Q: Why Use Native Uploads?

A: Videos uploaded directly to social media platforms will often auto-play and generally get better engagement than shared links.

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